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Tag Archives: MCD

A TASTIER MENU AT MICKEY D'S

I’m not talking about the food — although we’ve already seen some improvement in that area over the past year or so. McDonald’s (NYSE: MCD) is finally making the right financial moves to turn its business around.

MCD’s new chairman, Jim Cantalupo, unveiled his recovery strategy at an analyst meeting Monday in New York. Besides tweaking the hamburger king’s marketing message (to appeal more to families with children and to young adults), MCD will slash its capital spending 40% and close underperforming restaurants.

A TASTIER MENU AT MICKEY D’S

I’m not talking about the food — although we’ve already seen some improvement in that area over the past year or so. McDonald’s (NYSE: MCD) is finally making the right financial moves to turn its business around.

MCD’s new chairman, Jim Cantalupo, unveiled his recovery strategy at an analyst meeting Monday in New York. Besides tweaking the hamburger king’s marketing message (to appeal more to families with children and to young adults), MCD will slash its capital spending 40% and close underperforming restaurants.